George Clooney’s T.R.O.L.L.: What’s worth fighting for

Clooney's initiative sponsored by Texaco: "A matter of heart", he says.

Interviewed by a journalist of the british tabloid The Sun, George Clooney has recalled once again the tragedy of Darfur, with an interesting comparison to its recent malaria problem: “Poverty and hunger are not” he says “something we can fully understand. Only in a condition of illness I found myself able to understand what those people are facing everyday”.

He speaks of pure and deep sympathy and remembers how the same sensation was not as strong when he first visited the Balcans in the 90s: “I can’t explain exactly why but I think social misfortunes cannot be treated the same way all around the world. We should concentrate our efforts on whom we really care about. Darfur people are in my heart, those Balcanians simply were not, with their passion for poorly dubbed French movies and their developed neighbours”. Love at first sight, then: Clooney smiles.

Therefore, after his idea on Darfur inspired to the Big Brother, he has just launched, with the help of the social sensitive oil company Texaco, another brilliant campaign that projects the world of development toward a more contemporary approach: the Texaco Rank Of Love Leaks (T.R.O.L.L.) that  according to him could replace in a few years all the other criteria of assessment used by the United Nations. Bono, from his Dublin residence, claps his hands and says “It is a new dawn: finally we’ll know where to focus our energies. We are sorry for whom will remain out of the rank, but they are simply too many”.

Launched yesterday on his personal website, TROLL has so far registered Much Sympathy (M.S. in the new technical jargon) for the following groups:

1- Christian Egyptians

2- Muslim Egyptians

3- Haitians, the morally pure ones

4- 2004 Portugal national team football players still in therapy

5- Children of Darfur

With a simple click everyone could contribute to decide whom the Clooney & Friends NGO is going to help. It seems Palestine could still get its chance, given the positive trend initiated by the rest of Middle East. Hurry up and don’t lose this opportunity: the poll will close on the next 6h of May, Clooney’s fiftieth birthday.